About Us
We're Dispatchers Who Fight for Your Bottom Line
Laria Dispatcher was built on a simple belief: owner-operators deserve dispatch partners who treat their business like it's their own. No forced dispatch, no hidden fees, no rotating agents — just relentless advocacy for your revenue.
2020
Established
Our Story
Built by People Who Know Freight
Laria Dispatcher was founded with firsthand knowledge of the challenges owner-operators face. We've sat on both sides of the table — as carriers and as dispatchers — and we built our service to fix what's broken in dispatch.
Too many dispatch services treat carriers like a number. They push low-paying loads to hit volume targets, rotate agents so nobody knows your business, and bury their fees in complex percentage structures that eat into your take-home pay.
We do it differently. Every carrier gets a dedicated dispatcher. Every load is pre-vetted for profitability. Our flat-fee model means we're incentivized to keep you moving — not to push expensive loads you don't want. And "no forced dispatch" isn't a marketing slogan; it's the core of how we operate.
Our Mission
To give every owner-operator the dispatch support they deserve: fair pricing, dedicated representation, and relentless advocacy for higher rates — so they can focus on driving and take home more of what they earn.
We measure success by one metric: how much more our carriers earn with us than they did without us. Everything else — the paperwork, the negotiations, the broker relationships — is in service of that single goal.
Our Values
No Forced Dispatch
You approve every load. If you don't want it, you don't run it. Your truck, your rules — we present options, you make decisions.
Dedicated Relationships
One dispatcher who knows your business. No call centers, no rotating agents. When you call, the person who answers knows your lanes by name.
Transparent Earnings
Flat-fee pricing means you keep 100% of your gross. No percentage cuts, no hidden deductions, no surprises on your settlement.
Results That Matter
We're judged by one thing: your RPM. Every negotiation, every load selection, every route plan is aimed at putting more money in your pocket.
The Difference
What Sets Us Apart
The dispatch industry is crowded. Here's what makes carriers choose Laria — and why they stay with us for the long haul.
Flat Fee, Not Percentage
The more you earn, the more you keep. Our flat weekly rate means your dispatcher is incentivized to maximize your volume and RPM — not to push expensive loads that inflate their cut.
Dedicated Dispatcher
You're paired with one person who knows your equipment, preferred lanes, and revenue goals. They fight for your loads every day and answer your calls personally.
Deep Broker Network
Years of relationship-building with brokers across every major freight market. We know who pays on time, who negotiates, and who to avoid — so you don't have to learn the hard way.
Full Back-Office Coverage
Carrier packets, rate confirmations, invoice submission, factoring coordination, compliance tracking — we handle it all. You drive, we push paper.
Real Market Intelligence
We track rates, capacity, and seasonal trends across every major lane. The loads we present aren't guesses — they're backed by data and market knowledge.
Zero Long-Term Contracts
We earn your business every week. If we're not delivering results, you're free to walk. That accountability keeps us sharp and keeps you in control.
Let's Work Together
The best way to understand the difference is to talk to us. Discovery call is free, takes about 20 minutes, and comes with zero obligation. Let's see if we're the right fit for your operation.